Four landing pages
One evening supplement, four ways to sell it
Paid-traffic pages for Quellmoor Tidefall, an invented product: two stories, a buyer’s guide and a research page, all ending at the same demo order slip.
First-person story
The driveway story
A teacher who sat in her parked car every evening, the remedies that missed, and a supplement taken with dinner.
Second-person story
The second wind
The 10pm second wind, told with a two-line chart and a working week. Product early, habits and doubts after.
Buyer’s guide
A buyer’s guide to calm supplements
Capsule, gummy, drops or chew: five shop-floor questions, one table and four product cards.
Research page
What’s in Tidefall, with the research
Five ingredients next to the published research on each, with the amounts and the gaps.